Led the strategic direction, and provided project management, expertise and insight, to improve organizations online presence.
- Project managed significant updates and assisted day-to-day maintenance of IMIS database.
- Developed and implemented a social media strategy engaging with a worldwide bank of champions and subject matter experts.
- Managed, advised and implemented technical aspects of lead generation marketing campaign for new member discovery, fundraising efforts and major event promotion.
- Led the delivery of web, email campaign and social media analytics and intelligence gathering which influenced marketing and communication strategies, improved search engine optimization and website usability, and content management guidelines.
- Wrote project management guidelines and created multiple workflow scenarios to streamline processes within the organization.