Online Marketing

/Online Marketing

American Journal of Health Behavior

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American Journal of Health Behavior is an international, influential and much respected medical journal. The client created their site using GoDaddy's basic web development tool but wanted a site that was more interactive and engaging. My responsibilities were: Business Analysis Project Management WordPress Setup Migrating data from old to new site (previously authored in GoDaddy's basic web builder) Setup additional features Technical consulting with GoDaddy Enhancing server side functionality to improve website performance Marketing Training Ongoing support

Tobacco Regulatory Science

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Tobacco Regulatory Science is an international, influential and much respected medical journal. The client created their site using GoDaddy's basic web development tool but wanted a site that was more interactive and engaging. My responsibilities were: Business Analysis Project Management WordPress Setup Migrating data from old to new site (previously authored in GoDaddy's basic web builder) Setup additional features such as blog and forum Technical consulting with GoDaddy Enhancing server side functionality to improve website performance Social Media and Marketing Training Ongoing support

International Association for the Study of Pain

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Led the strategic direction, and provided project management, expertise and insight, to improve organizations online presence. Project managed significant updates and assisted day-to-day maintenance of IMIS database. Developed and implemented a social media strategy engaging with a worldwide bank of champions and subject matter experts. Managed, advised and implemented technical aspects of lead generation marketing campaign for new member discovery, fundraising efforts and major event promotion. Led the delivery of web, email campaign and social media analytics and intelligence gathering which influenced marketing and communication strategies, improved search engine optimization and website usability, and content management guidelines. Managed, wrote and coded all email marketing efforts and updated multiple websites using HTML, CSS, ASP and JavaScript. Wrote project management guidelines and created multiple workflow scenarios to streamline processes within the organization.