Online Strategy

/Online Strategy


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Led and project managed a team of web developers and graphic designers to work on various innovative and high profile web projects Managed multiple projects/websites from a technical push perspective. Project managed, provided business analysis by translating business needs into requirements, use cases and workflows. Projects have included implementing, maintaining and developing 15,000+ triage based health website, health facility way-finding iPhone app, responsive design, creating and on-boarding bespoke web applications, migrating procured content into the site and implementing a bespoke CMS. Created web related Key Performance Indicators and ensure that the HealthLinkBC site continues to meet those targets so that members of the public can self-serve/triage health information 365/24/7 Implemented technical methods of multi-channel dissemination, such as social media, to enhance members of public experience with the organizations information Coordinated time-sensitive web releases across multiple channels Reported and tracked system bugs and downtime, and worked with developers and IT staff to get them resolved Recommended content and technical enhancements based on usage data from Analytics and other sources; focused on system usability, accessibility, performance, consistency and scalability from a business perspective Analysed operational effectiveness to drove continuous improvement Successfully managed and improved relationships between outsourcing providers, vendors, subject matter experts and partners Managed, supervised and mentored a team of five staff.

International Association for the Study of Pain

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Led the strategic direction, and provided project management, expertise and insight, to improve organizations online presence. Project managed significant updates and assisted day-to-day maintenance of IMIS database. Developed and implemented a social media strategy engaging with a worldwide bank of champions and subject matter experts. Managed, advised and implemented technical aspects of lead generation marketing campaign for new member discovery, fundraising efforts and major event promotion. Led the delivery of web, email campaign and social media analytics and intelligence gathering which influenced marketing and communication strategies, improved search engine optimization and website usability, and content management guidelines. Managed, wrote and coded all email marketing efforts and updated multiple websites using HTML, CSS, ASP and JavaScript. Wrote project management guidelines and created multiple workflow scenarios to streamline processes within the organization.

British Columbia Recreation and Parks Association

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Performed high level system analysis on organizational processes, wrote and distributed RFP for CMS and CRM. Selected contracted company. Project managed solution delivery and rollout. Supported HTML, WordPress and Drupal based websites Front line IT help desk role including management of File/Print and Exchange servers, resolving long term issues with Access databases, network efficiency, virus attacks, and best practices Key role in deploying web based systems to replace in-house manual processes Conducted training needs analysis on staff then recommended, wrote and delivered a program of short courses. Improved office efficiency by conducting a Staff Workstation Assessment and initiating a Business Continuity Plan